Use Web Video to Guide Potential Customers
Many people use the web to gather information and perform particular actions. When a person does something--anything--active on a website, it is called an online conversion:
- Clicking to get more information about a product
- Filling out an online application
- Purchasing an item
Even the best laid-out websites can become overwhelming when there are countless pages of information to read. Companies can engage the viewers of their pages with the creative use of video. A live, human spokesperson or video advertisement can help prevent potential customers from becoming lost and disinterested in the website. The dynamic format assists customers by leading them to the appropriate place to find the information they need with a visual that they can comprehend. Getting customers to the right spot with as little trouble as possible can generate more business for online retailers.
Innovate Ads is a company that offers several different types of web video that can be seamlessly integrated with its customers' websites. Capitol Records opted for a video spokesperson when it set out to promote country music star Trace Adkins and a dream trip to Paris. The video had a click-through rate of nearly 15 percent, and 18 percent of viewers opted to sign up for the contest.
Innovate Ads handles each stage of the process, from production to delivery. Contact Innovate Ads for more information about how its iAds work.
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