Online lead generation is a very young concept as compared to traditional forms of direct marketing. Businesses that use some type of online advertising, including video spots, email marketing and lead forms have typically enjoyed an increase in conversions.
Guidelines and Standards for Online Lead Generation The Online Lead Generation Association (OLGA) is an organization dedicated to providing high-quality standards for lead generation and sharing methodologies among companies who use the online platform to generate interest in their products and services. OLGA realizes that companies use video ads, lead forms and free newsletters to increase conversions, and it offers some guidelines that can translate into to higher quality leads:
Keep track of where video ads run to ensure that that they are being placed appropriately.
Allow website visitors to make their own decisions regarding the offers in which they want to participate.
Offer incentives only when they directly relate to the information the consumers are requesting.
Provide an 'unsubscribe button' prominently, allowing consumers who are not really interested in the offer to opt-out.
An innovative twist on online lead generation is to employ a video spokesperson as a tour guide of a company's website. The spokesperson directs the visitor in the right place, where forms and brochure are located. Innovate Ads produces and delivers a variety of different video ads to clients who are interested in using this seamless new technology.
Prior to using Innovate Ads' services, client Tandberg was experiencing a conversion rate of somewhere between .75 and one percent. However, after the implementation of iAds and video marketing, Tandberg's conversion rate jumped to between 1.5 and three percent.
Contacting Innovate Ads will yield more information about creating a website video.
