Informing the Customer through Video Ads
Video ads have been used as a lead gen tool in increasing numbers in the past decade. It has been established that companies only have a few seconds in which to get their visitors' attention before they click on to another site. Once a retailer has gained the interest of a visitor, it needs to be fed and sustained. Using new technologies within the video ad can keep the visitor's attention long enough to allow him or her to take the next action the retailer has in mind, such as filling out a form or making a purchase.
Creating hotspots--allowing the viewer to click on multiple areas within a video ad-- are ideal for an online retailer that specializes in clothing and other accessories. The viewer can click on the different components of an outfit and be taken to the description page for each item.
Developing playlists--a tracking system that generates different videos when a unique viewer re-enters the site--provides variety for the viewer, allowing him or her to carry out a task without hearing the same spiel several times.
Employing overhead or 360-degree camera angles can showcase a product to its fullest, giving the viewer a detailed look at the item he wants to purchase.
Businesses who are interested in using video advertising with special features can work with Innovate Ads, a video production company specializing in web videos. It represents clients like Tandberg Video, which enjoyed a conversion rate increase of up to seven percent after video implementation, when combined with the keyword "Tandberg."
More information about the video advertising process can be obtained by contacting Innovate Ads.
|
