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Rich Media Ads |
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Elements for successful e-commerce
The term rich media is used to define a broad range of digital interactive media that is downloadable or may be embedded in a web page. The type of rich media that can be downloaded is what can also be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft Media Player, or Apple's QuickTime, among many others.
To put it simply, there are many aspects of today's business, education, industry and advertising trends that have benefited immensely from the contribution of various aspects and elements of rich media streaming, which has the distinct characteristic of exhibiting dynamic motion. This dynamic motion of rich media can occur over time or in direct response to user interaction, which is the case when rich media is used for advertising over the web or offline.
It is a proven fact that the higher creative aspects of the cutting edge technology defining rich media advertising units makes it possible for this form of advanced expertise to outperform regular creative efforts of any other form of promotion or marketing since others attempts at best come across as standard, when compared to the overpowering visual impact of rich media advertising.
Those web business owners and educationists that are in the field of rich media advertising and format use will be more aware of the true extent of the creative nature and scope of this technology when used to demonstrate a concept, idea or as text-support since witnessing its performance along side that of a standard creative published case will only serve to demonstrate rich media's ability to perk up just about every metric, from click-through and conversion to brand awareness and purchase intent in a campaign that is planned and executed professionally.
Thus, it becomes imperative for smart professionals in any field using rich media to also be aware of the many proven tips and tricks for rich media enhancement in various formats. Among the best use of rich media for e-commerce purposes is using it to portray expanding ads; these are increasingly being used by many vendors to offer to customers larger ad formats. Some of these expanding ad formats using rich media formats include PointRoll, Bluestreak, Enliven and Eyeblaster. These rich media enhanced units are very effective for delivering a complex message that would otherwise have required more time or space than a standard creative unit allows or else it collecting user information such as registration for a sweepstakes or subscribing for a newsletter. The challenge for the businessperson in e-commerce using rich media lies in the expanding ads being workable enough to help prospective customers understand that the advertisement is expansive. A cost-effective method of using rich media within the scope of expanding ads is to expand on mouseover. This feature makes use of solely depending on accidental mouseovers to capture attention. For example, a web surfer viewing the web page with the expanding ad will espy a call to action such as, move your mouse over here for detailed information or to see further/longer version. However, as more sophisticated methods of rich media use in online advertising and expanding ads exist, there are less takers for this method of e-commerce via rich media use.
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