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Rich Media Email |
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Gets targeted customer attention
There are many new technology packages being offered by online advertising agencies like the varied and smart use of rich media email and rich media web pages linking for the new age website owner looking to enhance web presence and get instant and happy targeted customer attention. Even big time players like Microsoft, supplier of Windows Media Player, which enables video and audio playback, and Macromedia, inventor of Flash technology that allows Web page animations, has opened its eyes to the nature and scope of rich media email and other application use and is now offering package deals that make it simple to do rich media design and development for advertising, promotional, marketing, educational or information exchange needs.
Earlier on the technology giant, Microsoft, had excitedly announced a partnership with advertising broker 24/7 Real Media to place rich media ads that use Windows Media Player on 50 smaller music, movie and radio Web sites and this announcement was followed up with Macromedia making public their alliance with DoubleClick to promote Flash kits designed to simplify the process of creating and tracking rich media ads. These two major statements and follow through intentions of such industry greats goes to prove the power of rich media interaction among the world of Internet advertisers and users today, of which, rich media email is a growing and popular aspect.
The basic reason for people wanting to use rich media email is because these are cost-effective ways of bulk target audience reach programs that are workable, can be easily implemented and the results can also be measured in conversion tracking of subscribers turning customers and brining in the sales- which is the end use of any real rich media email format use. Bigger sales, greater numbers of converted readers into customers and enhanced ROI makes the use of rich media emails such a popular choice for e-marketing and web promotion of products and services today.
Rich media email is not simply limited to the use of dynamic or interactive banner ads preceding short view content but many website owners and businesspersons conducting grand scale promotions online are now looking forward to loosening purse strings for using video ads in their rich media email campaigns as these convert much better than banner ads. However, those wanting to take the safer and cheaper option of non-video rich media emails feel that this kind of specialized e-commerce promotional marketing venture is still in its nascent stage of radical advertising medium and people are only experimenting with it if they have extra cash to throw around. This is not all true as those who have professionally adopted this new advertising option offered by rich media email messaging are glowing in the early report of conversion tracking by their SEO and SEM expert service providers giving them the lowdown on the virtual marketplace and its reaction to rich media email messages
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advertisement size, placement, running time and other telling statistics.
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