PPC Optimization
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| Pay-per-click advertising, abbreviated as PPC, is a marketing strategy in which the advertiser bids on keywords that it thinks its target audience will use when searching online for products and services. The advertiser places sponsored ads on the hit pages for the chosen keywords and pays for the ads only when viewers click through to the advertiser's website. The content of PPC ads must be clear, concise and stimulate interest in order to secure high online conversion rates--that is, to persuade large populations of website viewers to click. |
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Improve PPC Advertising with Video
The key to PPC optimization is being able to focus on the point that the company wants to get across in as short a time as possible. In print ads, this means using fewer characters--the 'less is more' approach. People glance at the text of a website for only a few seconds before deciding whether the content is appropriate or not, leaving no time at all for a wordier advertiser to have a chance at a click-through. Video can play an important role in PPC optimization, because it grabs the attention of the viewer and holds it long enough for action to be taken. An important rule for advertisers to remember is that while they may want to entertain their viewers as a way to attain the desired click-through conversion rates, they should not forsake information about their products or services in the process.
Innovate Ads produces and delivers video ads that can be integrated easily into a PPC campaign. Some of its clients, including Capitol Records, have experienced click-through rates of nearly 15 percent, as demonstrated by case studies.
More information about Innovate Ads' products can be obtained by contacting a customer service representative.
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| Contacting Innovate Ads will yield more information about creating a website video. |
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