Incorporating Video into Lead Forms
Lead generation, or "lead gen" as it is commonly abbreviated, is creating consumer interest in a particular product or service. Advertising through postal mailings, email and website ads that explain the product's merits can all be ways to generate interest to the population that is most likely to purchase the product. The placement of lead forms on a retailer's website can help the company find out more about its customers and can include:
- Application forms
- Catalog requests
- Requests for further information about a service
Incorporating video into the lead generation process can keep prospective customers on task so that a conversion will be completed. Streaming video featuring a spokesperson explains the online retailer's form in easy-to-understand language and encourages the customer each step of the way. With a human being helping him or her along, the customer is reassured that he or she is filling out the form correctly and is therefore more likely to bring the task to completion. When more people submit lead forms, conversion rates increase. Take, for example, the short Trace Adkins video used by Capitol Records to promote a Paris vacation giveaway. More than half of the viewers watched the video in its entirety, and 18 percent of all the viewers went on to sign up for the contest.
Innovate Ads is a company that produces and delivers web-based video advertising to clients. Business owners can choose to use their own employees as spokespeople or allow one of Innovate Ads' actors to represent them. Innovate Ads can turn a static banner into an interactive ad in a borderless, seamless delivery environment.
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