Online video advertising is the new television commercial. This form of marketing has become increasingly popular with businesses as more Americans gain access to high-speed internet connections. Just as with television spots, online advertisers can use web ads to reach out to specific audiences. This translates into an increase in conversion rates for the retailer.
Online Video Advertising Reaches out to Target Audiences One of the most effective ways to advertise both through the Web and in print is to know what type of audience to target. Companies know that kids will ask their parents to buy the latest new snack food or toy, so commercials for these products are shown during children's programming. Online video advertising works in a similar fashion. If a consumer performs a keyword search for a particular term, a retailer can make sure his banner ad with a related product or service shows up on the hit page for that term. By adding video to the banner, the online retailer is hoping to get enough of the consumer's attention so that he or she will perform an action--a conversion--based on the video. A 2005 study done by the Online Publishers Association showed that almost half of all people surveyed took some type of action after viewing an online video advertisement.
Innovate Ads offers three distinct types of video advertising:
A spokesperson to welcome visitors and guide them through the website
A dynamic, full-motion online ad
A bite-sized presentation called a video snack
The success of Innovate Ads products is demonstrated by a case study of one of its clients, Closet World. After implementing an iAd and a video on its website, Closet World experienced an increased conversion rate to 2.2 percent.
Customers who are interested in learning more about iAds can contact Innovate Ads through its website.
Contacting Innovate Ads will yield more information about creating a website video.
