Costa Mesa, California, December 14, 2007 - Innovate Ads (iAds), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads , today announced results of its iAds Video Spokesperson online ad campaigns for clients Capital Records country music star Trace Adkins, 2008 Presidential Candidate Mitt Romney, Tandberg Video Systems, Closet World, and KoreOne.
"iAds Video Spokesperson online ads are proven to help increase viewer click-through, generating leads and ultimately helping contribute to increased online sales," said John Cecil, president of Innovate Ads. "The Video Spokesperson presents a friendly, knowledgeable welcome to the site and can direct the viewer to the site's call to action, be it a request for a sales call, a form, or a buy page."
Launched in the past six months, the following iAds Video Spokesperson campaigns have all delivered increased leads, which resulted in increased sales.
Capital Records - Trace Adkins, Country Music Artist
To promote the country music artist Trace Adkins, Capital Records contracted with Innovate to develop 15 individual Trace Adkins iAds. Trace Adkins was the Video Spokesperson for 15 radio stations web sites telling viewers about his new CD, inviting them to buy it by clicking on him, and communicating the stations' current promotions. This new media allows Adkins to be present with the fan via the Internet and to invite fans to buy his album. Check it out at: http://www.innovateads.com/ex-online-video-trace-adkins-spokesperson.php
The Bottom Line: Over 495,000 people played the Trace Atkins video on the radio station web sites, and more than 57,000 clicked to go to his "buy page."
Mitt Romney Presidential Campaign 2008
Mitt Romney was the spokesperson for his own Web site telling viewers about his bid for presidency and inviting them to join "Team Mitt" on his site. Not only does the candidate speak directly to the visitor, but also sends a personal message of American unity. Check it out at: http://www.innovateads.com/ex-online-video-mitt-romney-spokesperson.php
The Bottom Line: Governor Romney was able (via 75,000 video plays) to look right in the eyes of potential voters and directly communicate his political views.
Tandberg Video Systems
A video spokesperson explains the benefits of the Tandberg video conferencing tools and viewers can just click on her to contact the company. The iAd for Tandberg visually shows how optimal definition improves the user experience. Check it out at:
http://www.innovateads.com/online_tandberg.php
The Bottom Line: Tandberg was experiencing a .75 to 1 percent lead generation rate and after adding Video Spokesperson, it jumped to 1.5 to 3 percent. Combined with the Google keyword, "Video Conferencing," Tandberg's lead rate jumped to 4 to 5 percent, and with the Google keyword, "Tandberg," it has up to 7 percent lead conversation rate.
Closet World
A video spokesperson explains the benefits of the Closet World home organization products and viewers can just click on him to contact the company. Closet World uses both an iAd and an Online Video to increase lead generation. By using these two methods in tandem, visitors of Closet World's site are quickly able to click to and fill out the lead generation forms on Closet World's website. Check it out at: http://www.innovateads.com/ex-online-closet-world-spokesperson.php
The Bottom Line: Prior to adding the Video Spokesperson, Closet World generated leads from about .50 to .75 percent of the people who visited their site. After adding Video, their conversion rate increased to 1 percent and then by adding the iAd Video Spokesperson, it jumped to 2.2 percent.
KoreOne
A video spokesperson explains the benefits of the KoreOne, a provider of technical and IT staffing services. By effectively uses iAds on its home page, KoreOne is able to attract both employers and jobseekers and increase lead generation. Check it out at: http://www.innovateads.com/koreone.php
The Bottom Line: Before using Video Spokesperson, KoreOne had an appointment form conversion rate of .25 to .62 percent. Using video, their conversion rate jumped to 1.26 percent for employers seeking employees. With both iAd and video, their conversion rate jumped to 2.96 percent for job seekers.
About iAds Video Spokesperson Online Ads
Video Spokesperson is a video of a person (actors, spokespeople or company representatives), that provide a talking and moving video spokesperson on the website. In doing so, visual connections are formed with customers visiting web sites. Video Spokesperson can help direct traffic on sites, highlight a call to action (such as filling out a form or clicking here to buy a product), and are able to communicate an advertisement or a company message. The video is launched immediately once the site is open. The streaming video is housed on iAds' server and is sent to the site without impacting the site or bandwidth.
Here's how it works: iAds are delivered using a line of code for the web page where the video is to appear. That line of code tells the web page that once it is done loading to launch the video from the iAd servers. The video then overlays on top of the client's web page. Since the video is completely separate from the web page, there are no issues for the client's site, and the video plays effortlessly and automatically.
About Innovate Ads
Innovate Ads ( www.innovateads.com ), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, has created a unique way to produce and deliver streaming video over the Web for use in online video ads, promotional videos on websites and other new media applications. Innovate Ads' iAds Video Spokesperson allows a video spokesperson to appear on the web page and talk to the visitor. Using video overlay technology, Innovate Ads uses streaming video to deliver the iAds Video Spokesperson to their clients' web pages remotely from their own server without affecting the site or demanding bandwidth from the client's server. Innovate Ads also tracks each video and provides detailed reports on click-through and other important data, which can then be measured against sales coming from the site.
Innovate Ads produces the video, working with clients through the entire video development process, from production to delivery. iAds Video Spokesperson and the other iAds' products give Innovate Ads' clients' websites added personality and an increased feel of one-on-one communication. Launched in 2006, Innovate Ads is a division of Innovate Media Group, taking advantage of Innovate Media Group's production expertise and has increased its exposure in the online video delivery business. This allows Innovate Ads to deliver video for advertising and promotion purposes on any webpage that is generated with a URL.
Contact iAds at Innovate Media at (949) 502-8441 or visit www.innovateads.com for more information.
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