Costa Mesa, California, October 20, 2007- Innovate Ads (iAd), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads , today announced that it has created a breakthrough "iAds Video Spokesperson" online video for duPont Registry (www.dupontregistry.com), the luxury lifestyle marketplace for new and used high-end cars, homes, boats and yachts.

"Innovate Ads' iAds Video Spokesperson creates a friendly, personalized welcome to our website," said (INSERT NAME, TITLE) of duPont Registry.   "Our Video Spokesperson also presents them with a call to action, directing them to where they can begin shopping for a luxury car, home or boat."

On duPont Registry's home page, the iAds Video Spokesperson gives the viewer a short background of the company's 22 years of experience in business as well as its 11 years as an online store.   The iAds Video Spokesperson then instructs the viewer to choose a destination among the links of cars, real estate and boats to begin shopping.

The iAds Video Spokesperson technology from Innovate Ads also gives the viewer the ability to click on the video image to get more information on the iAds technology.   Rolling over the image gives the option of being sent to www.innovateads.com , replaying the video, or exiting out of the video. Viewers who go to the Innovate Ads website will find out how the iAds Video Spokesperson technology works, as well as other iAds video products, iAds Video Snacks and iAds Online Videos.

After the iAds video is viewed or while it's being viewed, the viewer can take action as suggested by the iAds Video Spokesperson, whether it's to click on a link, or click to go to a buy page.   Using iAds Video Spokesperson to encourage action from viewers is a proven tool in increasing click-through.   In fact, recent iAds client Capital Records had nearly 500,000 video plays of which more than 57,000 clicked to go to the buy page for the new CD from recording artist Trace Adkins.   iAds client Tandberg, a leading video conferencing solutions company, increased lead generation from less than 1 percent to up to 7 percent using the iAds Video Spokesperson with Google AdWords.   Closet World, a leading home organization company, doubled its leads by using the iAds Spokesperson.

About Innovate Ads

Innovate Ads ( www.innovateads.com ), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, has created a unique way to produce and deliver streaming video over the Web for use in online video ads, promotional videos on websites and other new media applications.   Innovate Ads' iAds Video Spokesperson allows a video spokesperson to appear on the web page and talk to the visitor.   Using video overlay technology, Innovate Ads uses streaming video to deliver the iAds Video Spokesperson to their clients' web pages remotely from their own server without affecting the site or demanding bandwidth from the client's server.   Innovate Ads also tracks each video and provides detailed reports on click-through and other important data, which can then be measured against sales coming from the site.

Innovate Ads produces the video, working with clients through the entire video development process, from production to delivery.   iAds Video Spokesperson and the other iAds' products give Innovate Ads' clients' websites added personality and an increased feel of one-on-one communication. Launched in 2006, Innovate Ads is a division of Innovate Media Group, taking advantage of Innovate Media Group's production expertise and has increased its exposure in the online video delivery business. This allows iAds to deliver video for advertising and promotion purposes on any webpage that is generated with a URL.

Contact iAds at Innovate Media at (949) 502-8441 or visit www.innovateads.com for samples of Video Spokesperson ads or more information.