Capital Records - Trace Adkins
Trace Adkins was the Video Spokesperson for 15 radio stations web sites telling viewers about his new CD, inviting them to buy it by clicking on him and communicating the stations' current promotions. Check it out at: http://www.innovateads.com/ex-online-video-trace-adkins-spokesperson.php
The Bottom Line: Over 495,000 people played the Trace Atkins video on the radio station web sites, and more than 57,000 clicked to go to his "buy page."
Mitt Romney Presidential Campaign 2008
Mitt Romney was the spokesperson for his own Web site telling viewers about his bid for presidency and inviting them to join "Team Mitt" on his site. Check it out at: http://www.innovateads.com/ex-online-video-mitt-romney-spokesperson.php
The Bottom Line: Governor Romney was able (via 75,000 video plays) to look right in the eyes of potential voters and directly communicate his political views.
Tandberg Video Systems
A video spokesperson explains the benefits of the Tandberg video conferencing tools and viewers can just click on her to contact the company. Check it out at:
http://www.innovateads.com/online_tandberg.php
The Bottom Line: Tandberg was experiencing a .75 to 1 percent lead generation rate and after adding Video Spokesperson, it jumped to 1.5 to 3 percent. Combined with the Google keyword, "Video Conferencing," Tandberg's lead rate jumped to 4 to 5 percent, and with the Google keyword, "Tandberg," it has up to 7 percent lead conversation rate.
Closet World
A video spokesperson explains the benefits of the Closet World home organization products and viewers can just click on him to contact the company. Check it out at: http://www.innovateads.com/ex-online-closet-world-spokesperson.php
The Bottom Line: Prior to adding the Video Spokesperson, Closet World generated leads from about .50 to .75 percent of the people who visited their site. After adding Video, their conversion rate increased to 1 percent and then by adding the iAd Video Spokesperson, it jumped to 2.2 percent.
KoreOne
A video spokesperson explains the benefits of the KoreOne, a provider of technical and IT staffing services and viewers can just click on her to contact the company. Check it out at: http://www.innovateads.com/koreone.php
The Bottom Line: Before using Video Spokesperson, KoreOne had an appointment form conversion rate of .25 to .62 percent. Using video, their conversion rate jumped to 1.26 percent for employers seeking employees. With both iAd and video, their conversion rate jumped to 2.96 percent for job seekers.
About Innovate Ads
Innovate Ads ( www.innovateads.com ), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, has created a unique way to produce and deliver streaming video over the Web for use in online video ads, promotional videos on websites and other new media applications. Innovate Ads' iAds Video Spokesperson allows a video spokesperson to appear on the web page and talk to the visitor. Using video overlay technology, Innovate Ads uses streaming video to deliver the iAds Video Spokesperson to their clients' web pages remotely from their own server without affecting the site or demanding bandwidth from the client's server. Innovate Ads also tracks each video and provides detailed reports on click-through and other important data, which can then be measured against sales coming from the site.
Innovate Ads produces the video, working with clients through the entire video development process, from production to delivery. iAds Video Spokesperson and the other iAds' products give Innovate Ads' clients' websites added personality and an increased feel of one-on-one communication. Launched in 2006, Innovate Ads is a division of Innovate Media Group, taking advantage of Innovate Media Group's production expertise and has increased its exposure in the online video delivery business. This allows iAds to deliver video for advertising and promotion purposes on any webpage that is generated with a URL.
PR Contact:
Teri Bruno: teribruno@aol.com / 714-536-8407
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