Costa Mesa, California, November 19, 2007 - Capitol Records today released a new campaign to promote country star Trace Adkins in conjunction with 25 top country radio stations using the iAds Video Spokesperson from Innovate Ads. Launching Adkins' new single, video and promoting new album, the Adkins "Love Doctor" ad campaign will break on 11/19/07 on three leading country radio station websites and then will roll out over 25 top country radio stations websites over the following three weeks.
Adkins stars as the Video Spokesperson on each station's website and promotes the radio stations by using the station's call letters, promoting the station contests and events. He offers them a chance to win a trip for two to Paris, France; view his new video; and/or buy his new album by clicking on him. The campaign concludes on 12/31/07. Innovate Ads is the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads.
To view the ad before it breaks (Link is only for your viewing, not for publication), visit:
http://www.innovateads.com/ex-trace-game-on.php
The first ads will launch on 11/1/9/07 on the following stations' sites:
KMLE / Phoenix: www.kmle108.com
WLXX / Lexington: www.wlxxthebear.com
KKNG / Oklahoma City: www.kkng.com
When visitors click on Adkins, they are sent to the "Trace Adkins Dream Trip to Paris" site at:
http://www.bamah.com/traceadkins/am/
At this site, the video for his new video, "Love Doctor," automatically plays. Visitors can also click to buy his new album.
"The iAds Video Spokesperson brings the celebrity personality to a new medium--radio station websites--where the celebrity repeats the call letters in a video that is customized for each individual radio station," said John Cecil, president of Innovate Ads. "This creates a personal connection between the celebrity and the visitor and is proven to increase click-thru."
This is the second campaign Capitol Records has done with Innovate Ads starring Adkins. In August 2007, Adkins was the Video Spokesperson for 15 radio stations websites telling viewers about his new CD, inviting them to buy it by clicking on him, and communicating the stations' current promotions. Presenting Adkins as a Video Spokesperson allows him to be present with the fan base via the Internet and to invite fans to buy his album. More than 495,000 people viewed the Atkins Video Spokesperson ad on the radio station websites, and more than 57,000 clicked to go to his "buy page."
"Setting up the video is easy for the radio station. It takes just five minutes for them to add the line of code to their website, which allows the video to run remotely from the Innovate Ads' server, and then they have country star Trace Adkins promoting their radio station on their website," Cecil explained.
How iAds Works:
Innovate Ads' clients get a line of code for the web page where they want the video to appear. That line of code tells the web page that once it is done loading to launch the video from the Innovate Ads' servers. The video then overlays on top of the client's web page. Videos pull from Innovate Ads' servers so it handles browser compatibility issues, bandwidth, delivery, etc. Since the video is completely separate from the web page, there are no issues for the client's site, and the video plays effortlessly and automatically.
Stations confirmed to run the new campaign include:
KMLE / Phoenix: www.kmle108.com
KDRK / Spokane: www.catcountry94.com
KJUG / Visalia-Tulare: www.kjug.com
KWJJ / Portland: www.thewolfonline.com
KSKS / Fresno: www.ksks.com
KUZZ / Bakersfield: www.kuzzradio.com
KKWF / Seattle: www.1007thewolf.com
KSOP / Salt Lake City: www.ksopcountry.com
KUPL / Portland: www.kuplnation.com
KBWF / San Francisco: www.957thewolf.com
WWQM / Madison: www.q106.com
WFMS / Indianapolis: www.wfms.com
WLXX / Lexington: www.wlxxthebear.com
WXTU / Philadelphia: www.wxtu.com
WSLC / Roanoke: www.949starcountry.com
WPAW / Greensboro: www.931wolfcountry.com
WKXC / Augusta: www.kicks99.com
WKHX / Atlanta: www.wkhx.com
WYAY / Atlanta: www.wyay.com
WWNU / Columbia: www.new92.com
WWGR / Ft. Myers: www.gatorcountry1019.com
WGKX / Memphis: www.kix106.com
KKNG / Oklahoma City: www.kkng.com
KRST / Albuquerque: www.923krst.com
KFDI / Wichita: www.kfdi.com
About iAds Video Spokesperson Online Ads
iAds are videos of a person (actors, spokespeople or company representatives), that provide a talking and moving video spokesperson on the website. In doing so, visual connections are formed with customers visiting web sites. iAds can help direct traffic on sites, highlight a call to action (such as filling out a form or clicking here to buy a product), and are able to communicate an advertisement or a company message. The video is launched immediately once the site is open. The streaming video is housed on iAds' server and is sent to the site without impacting the site or bandwidth.
Here's how it works: iAds are delivered using a line of code for the web page where the video is to appear. That line of code tells the web page that once it is done loading to launch the video from the iAd servers. The video then overlays on top of the client's web page. Since the video is completely separate from the web page, there are no issues for the client's site, and the video plays effortlessly and automatically.
About Innovate Ads
Innovate Ads ( www.innovateads.com ), the leader in producing and delivering video overlay technology that personalizes online viewing and drives leads, has created a unique way to produce and deliver streaming video over the Web for use in online video ads, promotional videos on websites and other new media applications. Innovate Ads' iAds Video Spokesperson allows a video spokesperson to appear on the web page and talk to the visitor. Using video overlay technology, Innovate Ads uses streaming video to deliver the iAds Video Spokesperson to their clients' web pages remotely from their own server without affecting the site or demanding bandwidth from the client's server. Innovate Ads also tracks each video and provides detailed reports on click-through and other important data, which can then be measured against sales coming from the site.
Innovate Ads produces the video, working with clients through the entire video development process, from production to delivery. iAds Video Spokesperson and the other iAds' products give Innovate Ads' clients' websites added personality and an increased feel of one-on-one communication. Launched in 2006, Innovate Ads is a division of Innovate Media Group, taking advantage of Innovate Media Group's online production expertise and has increased its exposure in the online video delivery business. This allows Innovate Ads to deliver video for advertising and promotion purposes on any webpage that is generated with a URL.
Contact iAds at Innovate Media at (714) 352-7222 or visit www.innovateads.com for more information.
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