- Emails
- Blogs
- Search engine optimization (SEO)
- Displays, such as web banners
- Interactive ads
Video advertising is a tool used with increasing frequency by small businesses and large companies to increase their lead generation and conversions.
Online Lead Generation Is More Effective with Video
When small children and household pets see a brightly colored toy that moves and makes noise, the natural reaction is to follow the sound and movement. Visitors who are browsing a website demonstrate the same curiosity when they see video, whether it is in the form of a spokesperson seamlessly walking across the page or a banner ad that converts to a video clip. The technology used in the ad draws visitors in from the very beginning, and then they start listening to what is being said. An online spokesperson can tell visitors exactly where to click for more information or give step-by-step instructions for filling out an application. This type of 'hand-holding' reduces the risk of confusion on the part of the consumer, making him or her feel more in control of his or her web experience. In turn, it is more likely that he or she will request more information about a service or buy a product.
Innovate Ads is a company that specializes in producing high quality video advertising. Innovate Ads has done case studies that show that iAds are an effective tool for online lead generation and higher conversion rates. For example, the addition of an iAd on targeted country music websites resulted in a conversion rate of 14.5 percent for Capitol Records. To learn more, contact Innovate Ads.
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