Subtle Adjustments Can Help Increase Online Conversion Rates
Future Now Inc., an Internet marketing optimization firm based in New York, estimates that the average online retailer website converts visitors into customers at a rate of less than two percent. This leaves a lot of room for improvement and many chances to increase company revenue. Many of the changes that business can undergo to increase conversion rates are subtle and inexpensive:
- Verify that download rates from the website are acceptable and not causing customers to turn away
- Assess the online checkout process from an outsider's point of view and eliminate the number of clicks if possible
- Establish a positive rapport with the prospective customers to gain their trust
- Hire an actor or use a company representative to star in the online ad.
Rapport suggests a relationship between the seller and the buyer. Forging a relationship can be difficult to establish in a web-based environment and is often where businesses falter. Adding video to a business website can be one method of building such a rapport. Using a live person to give a video presentation about a product or service or guide the customer through the website is an effective way to produce a more personal experience online.
Innovate Ads specializes in producing video ads that lend personality to a website and direct visitors to the right place. Capitol Records implemented such an ad to promote one of its artists and a dream trip giveaway. When the official numbers came in, more than half of all viewers watched the video in its entirety, and 18 percent signed up for the promotion. For more information about Innovate Ads' products, contact the company directly.
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