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Multimedia |
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Nature and Scope
Multimedia, as the name suggests, is the use of multiple types of technology in computers to present text, graphics, video, animation and sound in an integrated way. Thus, multimedia is actually the much admired and welcome addition to a world of computer technology of a revolution in creative presentation of data using multimedia applications thanks to upgraded and more affordable hardware than was available for users some two decades ago.
There has been vast changes recorded in the domain of multimedia technology applications and the whole nature of this cutting edge knowledge and skill application has been modified to accommodate user need for higher performance and reduced pricing, so much so that now multimedia applications are commonplace. Most of today’s generation of PCs are capable of displaying various type of multimedia like video, even as their individual capabilities for resolution depends on the power of the computer's video adapter and CPU.
Multimedia has often been defined as hypermedia since it involves the integration of text, graphics, audio and/or video into a computer-based environment and hypes up common data into a much more creative and attractive packaging than standard computing. For the most relevant use of multimedia in recent times, most PC buyers will recall some form of advertisement promoting that the computer has a CD-ROM drive and sound capabilities, which was enough to convince the simple customer of multimedia applications being workable on the system. However, there are more to multimedia computing technology advantages than this combination of two or more elements of text, image, sound, speech, video and computer programs. A multimedia PC offers the above mediums digitally controlled by a computer and conveys the message in a creative, artistic and innovative format wherein there is heightened experience for the target audience in terms of the various possible combinations of sounds and speech that can be used with greater scope for visual flexibility.
While the concept of multimedia had existed for many years, it has only been recently coined as an acceptable phrase in latest computing technology that depends largely on how the various multimedia applications are used to present an idea and how the end-user/viewer interprets this data based on the presentation model. Multimedia offers users and end-audience to view the presentation at their own pace and repeat play options, which other so-called multimedia options like television doesn't allow since users cannot really assess information displayed at their own speed. Multimedia has a wider range of applicability and scope for users since it also enables them to interactive with the presentation if the campaign calls for such information exchange. An example of this types of interactive multimedia is the smart and instant connectivity use of innovate ads and talking heads frequently seen online today, which greet, inform, entertain and guide website visitors through entire web pages are a rich media streaming evolution of multimedia technology combined with strategic Internet marketing skills. These type of interactive ads online give the viewer the option of interacting with the multimedia presentation or the spokesperson and also gives the user the choice of replaying at a chosen pace.
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