A concern that is common to all online retailers, no matter what their business may be, is whether their conversion rates are high enough to keep their companies afloat. Marketing products and explaining services through video advertising can increase online conversion rates considerably.
Boost Online Conversion Rates with Video A simple definition of online conversion is when a person performs some action in response to information he is gathering at a particular website. Clicking to see the dimensions of a piece of furniture, ordering an item catalog or purchasing something from a web retailer are all examples of online conversion. Internet retailers know that they need to grab the attention of their visitors in just a few seconds in order to make an impact. Using video advertising can be a useful and innovative marketing tool to make that impact quickly. A video spokesperson, a popular form of dynamic advertising, can be used to welcome visitors to the website. The spokesperson's role is to lead viewers in the right direction, to where they will be able to request more information or make purchases before their attention spans have been maxed out. Case studies that have been performed on companies like Closet World show that the addition of a video can increase conversion rates from .50 to .75 percent to over one percent!
Innovate Ads produces three types of streaming video ads to be used on the web:
Video spokesperson welcomes visitors in a borderless environment
Online video ads can be added as banners on many websites
Video snacks provide a brief and interesting presentation of a company's product or services
Contacting Innovate Ads will yield more information about creating a website video.
