Use Online Video to Help Generate Leads
People generally have short attention spans when it comes to surfing the Web for certain information. Most people give up if they cannot find what they are looking for on the homepage of a website. Online advertisers know they need to act fast to grab the attention of the viewer before it is too late. Using a full-motion streaming video clip can accomplish this task with high levels of success. The technological aspect alone of watching a live person walking onto the computer screen is enough to generate interest in most people. After the initial amazement, the viewer can relax and listen to a video spokesperson lead him or her in the right direction, whether it is to a lead form or to view details about an item available for purchase.
Innovate Ads produces and delivers web video ads directly to the email boxes of its clients. Clients can choose from three different types of video advertising and can use Innovate Ads' actors or their own company representatives. The Innovate Ads specialized iAds can also help boost conversion rates, as demonstrated by a case study of one of its clients, KoreOne. When KoreOne implemented an Innovate Ads iAd and video, its conversion rates more than quadrupled, to 2.96 percent.
To find out more about the services provided by Innovate Ads, contact the company directly. |
