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Expandable Ads |
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A Better Way To Advertise
In the beginning of the Internet age and with the launching of the entire e-commerce site, the need for Internet advertising became apparent almost immediately. The Internet was discovered to be the best media to advertise anything. It was the most economical as well as the most far-reaching medium of communications. Online businesses started using this media as their primary form of communications. Almost every business today has some form of Web presence and all of them have online advertisements.
There are many forms of advertisements available to propagate your service or products on the Internet today. In the beginning there were just banner advertisements, these advertisements were placed somewhere on the web site and were static ads. Static ads mean that these were just text ads that did nothing but just sit there on the screen and let the viewer read the content. Today the technology that drives the Internet provides for more far reaching techniques that grab and keep the attention of the visitor of any site. There are Flash ads that play some sound and accompanied by animation of the content. These ads are very attractive and hold the attention of the viewer for an extended period of time until the message is driven home.
Then there came the newer form of online advertisement, the expandable ad. The expandable ad is nothing but a pop-up ad with a slight difference. The expandable ad will appear in the corner of the screen and will expand and take up a portion or the entire page. This ad displays the advertisement for some time across a predetermined area of the page and then collapses and restores the page to its normal position and size. Expandable ads have their disadvantages for the viewer. The viewer does not have any control over the ad. The ad will expand and display the advertisement and after a few seconds it will collapse and not return again. Now this can be an irritant if you are logging into a login page. If you have the habit of looking at the keyboard while you type you might not notice the expandable ad appear and overlap the username and password spaces and in the bargain you might inadvertently expose your password as invariably when the expandable ad collapses your cursor will return to the username field and you will have typed in your password for anyone to see over your shoulder.
Orange County is the master in this field of interactive ads. Online expandable ads are just one of their areas of expertise. Its important to know where to draw the line with expandable ads. Some sites take for granted that the ad must cover the whole screen disregarding the visitor's privacy. It is important for a site to earn revenue from advertisements and expandable ads are a good source of a lot of it but if expandable ads can cove a quarter of the screen at the most and not overlap any critical content that someone might be trying to read, they will be a welcome sight.
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