Attracting Customers With Innovation
The advertising industry had evolved much more than the greatest minds have expected. In fact, the evolution of the Internet advertising segment was a concept that was never thought of and has surpassed all expectations since it's very inception in 1994. The very first online advertisement is believed to have made an appearance on the hotwired site 'Adams' in 1995. Banner ads have attained a dominant place in online advertising and are difficult to do away with as they are believed to contribute to over 55 percent of online advertising revenue. The revenue of the total online advertisement industry is estimated to be closer to nine billion US Dollars.
Rich media advertisements are an innovative way to promote products and services on the Internet. It is believed that rich media advertisements such as 3D ads and online video advertisements are presently accounting for over two percent of the total advertising revenue on the Internet and this number is fast growing and is expected to cross 50 percent in the next three to four years. Rich media advertisements are different from conventional static banner ads as they use the medium of video and sound as well to get the message across. Rich media ads also serve another purpose that is to get the attention of the viewer and engross them long enough to get the message across. Viewers are less likely to forget an innovative advertisement than they are to forget banner ads.
It is for this purpose that technology has turned up with three dimensional technologies. Advertisements that display images in a three dimensional effect are a big attraction for visitors. This technique enables visitors to inspect products even more minutely. 3D advertisements must not be confused with actual three dimensional movies and cartoons. Three dimensional advertisements are presentations of products using a program similar to the software used for computer aided design. For instance, if your site is promoting a car then the viewers to the site hosting the 3D ads will be able to navigate all around the car being advertised by the 3D ads. This means they can turn the car around on the screen, look at the underside and inside the booth and also inspect the engine under the hood. It is possible to have a detailed look inside the car as well with 3D ads.
3D ads enable visitors to inspect products very much like they would in a retail store or a supermarket. The difference will be in the feel of the product. However, 3D ads do allow the viewer of the ad to have a much closer look at the product than they would be able to get through conventional advertisements that only show pictures of the product being advertised. The most important aspect of 3D ads is that they simulate a new virtual experience of the produce before you buy it. 3D ads create a sense of presence that actually results in augmented learning and a sense of control in the customer.
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